The We Campaign

In previous blogs I mentioned joining the We Campaign which is doing great work to raise awareness about climate change, and the efforts to halt global warming. I recently received a mail (copied below) from a Matt Howes who is affiliated to the campaign, which made me feel good about doing my bit for this noble effort. I hope you will join me too…

Dear We blogger,
Thank you for signing up to be a part of the We campaign. As bloggers, you are often the first place your family, friends, colleagues and other readers go to get their news and information. We have seen the great work you are doing to raise awareness about the need for action on climate change, and we encourage you to keep up the positive work. As you know, one of the We campaign¹s central missions is to bring people together who may disagree on certain issues but recognize we all must unite behind the common goal for solving the climate crisis.
In that vein, we¹d like to give you an advance look at the next element of our national advertising campaign. As you may remember our previous TV ads featured ³unlikely alliances² coming together for the We campaign. Later this week, we¹ll begin airing new 15-second television ads inviting people to ³sit on the couch² much like Revs. Al Sharpton and Pat Robertson and like House Speakers Nancy Pelosi and Newt Gingrich did in our earlier ads.
The nature of this crisis demands a collective response: greenhouse gas emissions anywhere contribute to climate change everywhere. The We campaign couch symbolizes this call for unity across traditional political, social, demographic and economic boundaries. We wanted to give you a preview of our new ads before they appear on the airwaves and ask your help in drawing attention to this call. As we move into summer, we will continue to roll out new pairs of unlikely alliances and will update you as we these new ads and related activities are finalized. In particular, we¹ll be announcing ways for the public to get more directly involved, focusing on the symbol of the couchŠ with more details in the weeks to come.
For a sneak preview of our new ads, click here:
Thank you again for your commitment, and we look forward to working together to help solve the climate crisis.

I will continue to update this blog with any new developments that are made known to me.

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