Yesterday a special first-edition copy of the soon to be published, new South African national newspaper, The New Age (TNA), was pressed into my hands by a colleague at work. I accepted it reluctantly and put it away with the intention of perusing it later.
Off course, the reason I accepted the copy reluctantly, was because of the early impressions formed about the newspaper after learning that it was going to be printed with a sympathetic leaning towards the government, by the Gupta family (contributors to the 500K Klan, also known as the ANC). However, after reading about the TNA in Chris Roper’s column in the M&G last night, I decided to actually read the newspaper this morning. Even the advertisements; and boy are there a large number of them, mostly about government departments and initiatives. There is even a full-colour double page spread advertising the Champions League finals for that ghastly 20-20 form of the good game.
Chris Roper was right; there’s nothing new here. The biased slant towards the government (and ANC) is quite obvious. The only new thing about the TNA is that you, the taxpayer will mostly be paying for it, through government advertising. It’s obviously not targeted at the intellectually competent; the simple easy to read style and pro-government angle is aimed at a demographic that keeps the ANC in power. Chris’s assessment and conclusion just about sums up this waste of precious paper:
It’s no accident that the New Age‘s acronym is TNA — if the ads are anything to go by, this is going to be the Tits ‘n Ass of political journalism, a landscape where we’re invited to ogle two component parts that, together, don’t make up anything like the full body.
And one is left in no doubt, that should the dastardly Media Appeals Tribunal ever see the light of day, The New Age will be safe from any persecution, simply by design, or even political intervention if necessary.
The New Age of rose-coloured reporting. Feel it, it is here!!!